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By Peter Winters, May 14, 2010 2:28 pm

The corporate world is becoming increasingly interested in pushing for sustainability practices and carbon emissions reductions. At Haddock Research, we are particularly interested in monitoring public perception of such corporate/brand efforts.

Sustainability is at the core of P&G’s vision, with concern about ‘the generations to come‘ being part of its Purpose, Values and Principles. From a consumer perspective, this will be communicated through their individual brands, such as with the Ariel ‘turn to 30′ campaign.

And yesterday, P&G announced their new Environmental Scorecard for all suppliers.